I am a graphic designer with eighteen years of professional experience. My practice has spanned a range of contexts from industry to academia. However, there have always been three important strands running through my work. These are a strong engagement with social issues, an obsession with clear communication, and a collaborative approach. I feel fortunate to have worked directly with social scientists, architects, illustrators, 3D product designers, developers, and care staff. The list goes on. For me, graphic design has never been about creating surface decoration. Instead, it is an opportunity to help others engage with their audience and to enable people to understand something about the world.
I started out in design for print and have a genuine appreciation for the importance of craft. Working as a university lecturer made me a better line manager, allowing me to develop my skills as a mentor — helping other designers grow their confidence, skills and conceptual thinking.
Working as a design researcher at the Helen Hamlyn Centre for Design helped me develop skills in human-centred design and user research. I became passionate about the importance of involving the people we are designing for so that the results are better suited to their needs. As a design lead at Proteus Digital Health, my role allowed me to apply these skills working with product teams. More recently at Babylon Health and then at Farewill, I’ve built on these skills, developing brand experiences across various digital and physical touch points.
Contact
hello@lottiecrumbleholme.com